Lion's Way Presents: The Smelly Pirate Content Creation Show Lion's Way

Every band of smelly pirates must face treacherous foes on dangerous seas, and in this episode, our stalwart crew faces the Dread Ship AI! Join us in exchanging broadsides with our mysterious and unknowable foe, as Joel, Karl, and Erik discuss the impact of artificial intelligence, machine learning, and generative AI on the business of writing.
Can large language models replace professional writers? What does the future of content creation look like, with these new dreadnoughts sailing the seven seas? Is our privateering future filled with ironclads and submersibles? Listen and find out!
Artificial Intelligence GlossarySue or make a deal? News industry divides over AI content rightsWhat if Generative AI turned out to be a Dud?AI chatbot letdown: Hype hits rocky reality
Mentioned in this episode:
Case Studies: Buy one, get one free!
For a limited time only, buy one case study from Lion's Way, and get a second one for free! Fill out our contact form and use the word "PUNGENT" when one of our crew reaches out to you. Gar!
Contact Lion's Way

What is a case study, and what can a case study do for your marketing plans? In this episode, our steadfast sailors unroll the nautical charts to plot a course through the multitude of islands in the Content Type Archipelago, stopping to point their spyglasses at the case study. Karl, Joel, and Erik break down the format, effort required, and benefits of this reliable digital asset, eliminating the confusion that has left many a ship beached on those rocky shores.
Mentioned in this episode:
Case Studies: Buy one, get one free!
For a limited time only, buy one case study from Lion's Way, and get a second one for free! Fill out our contact form and use the word "PUNGENT" when one of our crew reaches out to you. Gar!
Contact Lion's Way

Microsoft Word and Google Docs are probably the two most common word processors used by commercial writers, especially when they prepare to submit work to clients. But are they good enough? Our stalwart crew fires broadsides into the ships-of-the-line of today's leading word processors with a frank discussion of what they are getting right, and what they are getting wrong.
Mentioned in this episode:
Case Studies: Buy one, get one free!
For a limited time only, buy one case study from Lion's Way, and get a second one for free! Fill out our contact form and use the word "PUNGENT" when one of our crew reaches out to you. Gar!
Contact Lion's Way

As we weigh the anchor and set the jib, the crew of the Smelly Pirate Content Creation Show introduce themselves and let you know what to expect from our episodes. Meet our fearless buccaneers:
Joel Barker, Creative DirectorKarl Steiner, President and Lead WriterErik L. Arneson, Writer and Technologist
Mentioned in this episode:
Case Studies: Buy one, get one free!
For a limited time only, buy one case study from Lion's Way, and get a second one for free! Fill out our contact form and use the word "PUNGENT" when one of our crew reaches out to you. Gar!
Contact Lion's Way

Marketing and sales don't need to be difficult to tell apart. In this episode, our three smelly pirates break down the differences between marketing and sales. We talk about marketing funnels, sales tactics, and the role of digital assets in both. Join us as we skillfully tack between the Scylla of marketing and the Charybdis of sales, helping you navigate the treacherous seas of B2B content creation.
Mentioned in this episode:
Case Studies: Buy one, get one free!
For a limited time only, buy one case study from Lion's Way, and get a second one for free! Fill out our contact form and use the word "PUNGENT" when one of our crew reaches out to you. Gar!
Contact Lion's Way

In a world teeming with B2B marketing content, how can companies elevate their content and ensure smooth sailing on the buyer’s journey? It takes precise strategies, sound processes, and creative minds.
And a podcast. They’re like radio programming in 1947, only without the radio.
Get ready for the Smelly Pirate Content Creation Show. These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.
B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. And in the tech world, much of it is dedicated to making a business case for a highly technical solution. That often leaves a gaggle of stakeholders jostling for position at the helm, and that can make staying on course a challenge.
Our merry band of smelly pirates is here to share how we have helped create and deploy technical marketing content that really connects with our clients’ target customers. Some episodes will look at the big picture and others will focus on something more specific. Through it all, we will tackle the big questions. 
Why should you care about the opinions of three smelly pirates?When is a case study too long or too short? Just what the hell IS an animated explainer? What happened to that sales guy who went to the bathroom and never came back? 
We answer these questions and so much more. There will be humor, swearing, success stories, epic failures, and lessons learned along the way. So set the jib and pour the rum, and keep the eye without the patch open for the debut of The Smelly Pirate Content Creation Show!