Episode 10

Account-Based Marketing

Published on: 23rd August, 2024

What is account-based marketing? Who even knows? In this episode, our brave buccaneers take to the waves across the Marketing Sea to discover the answer. Join us as we explore a different approach to B2B marketing that we think just isn't getting used enough.

And if it sounds interesting, remember to contact us about your B2B marketing needs. Let the smelly pirates at Lion's Way unfurl the mainsail of your next account-based marketing campaign!

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About the Podcast

Lion's Way Presents: The Smelly Pirate Content Creation Show

These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.

About your hosts

Karl Steiner

Erik Arneson

Author, computer nerd, Freemason, and podcast host! Former co-host of My Alchemical Bromance, and current host of the Arnemancy podcast, as well as co-host of Wiz Biz with Alexx and Erik.

Joel Barker

Technologist, writer, creative director. Passionate about fly fishing, dogs, and chicken wings. Like you, I am complex and multi-faceted.