Episode 14

Creating Meaningful Content

Published on: 23rd January, 2025

The tables are reversed when Joel and Karl take over as the moderator-hosts for this episode! Our fragrant buccaneers of marketing content discuss the decline of SEO and the hopeful death of bland, lifeless marketing content. How can good content be created? What can be done to create marketing copy that stands out amidst the sea of mediocrity?

Well, we have ideas. Perhaps it is time to honestly evaluate your target personas, embrace deeply technical content, or fearlessly abandon the stale voice of yesterday's marketing. Join us as we set sail upon the sea of meaningful, effective marketing content!

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About the Podcast

Lion's Way Presents: The Smelly Pirate Content Creation Show

These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.

About your hosts

Karl Steiner

Erik Arneson

Author, computer nerd, Freemason, and podcast host! Former co-host of My Alchemical Bromance, and current host of the Arnemancy podcast, as well as co-host of Wiz Biz with Alexx and Erik.

Joel Barker

Technologist, writer, creative director. Passionate about fly fishing, dogs, and chicken wings. Like you, I am complex and multi-faceted.