Episode 15

The Death of SEO, featuring Kent Lewis

Published on: 6th February, 2025

Finally, our smelly pirates have captured one of the enemy! Join us as we interrogate our prisoner, Kent Lewis, and extract from him the location of his pirate treasure: the secrets of search engine optimization! Will our pungent privateers succeed in wresting these carefully concealed confectuals from their wily captive, or will the plank claim him first? The stakes have never been higher!

SEO, or search engine optimization, is an ever-changing field in content marketing. We discuss what works and what doesn't, and we also talk about why a spreadsheet full of magic keywords isn't helping anybody.

SEO and a bottle of rum!

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About the Podcast

Lion's Way Presents: The Smelly Pirate Content Creation Show
These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.

About your hosts

Karl Steiner

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Erik Arneson

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Author, computer nerd, Freemason, and podcast host! Former co-host of My Alchemical Bromance, and current host of the Arnemancy podcast, as well as co-host of Wiz Biz with Alexx and Erik.

Joel Barker

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Technologist, writer, creative director. Passionate about fly fishing, dogs, and chicken wings. Like you, I am complex and multi-faceted.