Episode 17

Round Up the Smelly Pirates!

Published on: 6th March, 2025

Welcome aboard, for a special compilation of the Smelly Pirate Content Creation Show! Join us as we navigate the high seas of B2B marketing content creation with our favorite clips from past adventures.

Learn how Karl feels about cubicles! Learn one or two of Joel's secret ingredients for a good interview! Learn how we really feel about Microsoft Word! And if any of these short clips intrigue you, check out the rest of our excellent episodes.

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About the Podcast

Lion's Way Presents: The Smelly Pirate Content Creation Show
These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.

About your hosts

Karl Steiner

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Erik Arneson

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Author, computer nerd, Freemason, and podcast host! Former co-host of My Alchemical Bromance, and current host of the Arnemancy podcast, as well as co-host of Wiz Biz with Alexx and Erik.

Joel Barker

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Technologist, writer, creative director. Passionate about fly fishing, dogs, and chicken wings. Like you, I am complex and multi-faceted.