Episode 18

Surprise! Three Topics!

Published on: 5th June, 2025

Our brave buccaneers have returned from their voyages across six of the Seven Seas. What mysteries do they bring before you?

Joel, Karl, and Erik each bring a surprise topic to this episode. Are they related? Will they have anything to say? Will any common garden implements be involved? Only by listening will you, the listener, ever discover the answer!

Just kidding, here are the topics:

  • Authenticity
  • Content Marketing in Social Media
  • Dealing with Surprise Ignorance

Enjoy, and don't forget to subscribe!

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About the Podcast

Lion's Way Presents: The Smelly Pirate Content Creation Show
These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.

About your hosts

Karl Steiner

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Erik Arneson

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Author, computer nerd, Freemason, and podcast host! Former co-host of My Alchemical Bromance, and current host of the Arnemancy podcast, as well as co-host of Wiz Biz with Alexx and Erik.

Joel Barker

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Technologist, writer, creative director. Passionate about fly fishing, dogs, and chicken wings. Like you, I am complex and multi-faceted.